Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication.

Methodologies we serve

  • Focus Group Discussions (FGDs)
  • In-depth interviews (IDIs)
  • Telephonic Depth Interviews (TDIs)
  • Pair-depth interviews (PDIs)
  • Diaries
  • In-home visits
  • Assisted Shopping Trips
  • Accompanied Consumption

    Experience in recruiting target respondents for qualitative research
  • Consumers :- from common to rare [like users of premium brands/narrow incidence targets/ high income/users of complex services etc.
  • Business :- decision makers in world’s premium business, SME, large firms in financial services or telecom services, fleet managers etc.

  • Key Opinion leaders
  • HCPS :- from Common like Pharmacists to Rare (Like HIV specialists, oncologists, immunologists, hematologists etc.