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How mystery visits work

Mystery Shopping is a well-known method of customer research. Using calls, clicks or visits our global workforce of evaluators follow predefined scenarios. Evaluators record their experience at various touch points throughout the customer journey. Photos and videos can also be collected to visually record an evaluator’s experience interacting with your brand

In Person

Evaluators visit your location in person and perform a visit following a previously defined scenario. The evaluator will record their experience at various touch points throughout the customer journey and report their experience using our live dashboard technology. Insights may include

  • location cleanliness
  • employee professionalism
  • pricing audit
  • safety audit
  • experience consistency
  • marketing and branding
  • competitor analysis
  • inventory audit

Phone

An Evaluator will record their experience at various touch points throughout the phone discussion. These calls can be made to individual locations or to your Customer Support Centre. Calls can be recorded for a true share of the experience which may include insights around

  • timeliness
  • friendliness
  • enthusiasm
  • brand awareness
  • information relevance
  • script compliance

Website/chat enquiry

Evaluators provide information on every aspect of the customer interaction with your business via your website, online chat feature, and/or mobile app. Insights may include

  • ease of navigation
  • technical operations
  • purchase process efficiency
  • employee-customer relations

Voice of customer video

Gain authentic insights from real people and around the feedback and experience of your customer base. Videos can be created immediately following a mystery visit or mobile/geo survey for a voice of customer video. Videos can also be recorded during certain points of the customer journey and uploaded for viewing to provide in-person insights of the experience